The dream of the founders was to offer a unique concept in language learning, based on their own personal experiences in language acquisition through language and cultural immersion. They learned from experience that typical language learning methods in the US simply didn’t work, but knew that there were millions of American adults who had on their bucket list the dream to learn a foreign language.
The usual methods typically included recorded programs like Rosetta Stone or Babel, online study, group study in the US or even group study abroad, all of which didn’t provide enough focus on the learner nor useful conversational practice in the local culture. Language & Luxury’s method is individual, one on one instruction, in the foreign culture, living in neighbourhoods in some of the most desirable foreign destinations, and with fun and useful activities designed to encourage practical conversation.
And being baby boomers themselves, the founders understood that this generation, which accounts for 80% of the total US luxury travel, appreciates the finer things when they travel and wants to enjoy themselves.
Thus, “Luxury” became another key component in the experience, not only with respect to accommodations, but also to activities like wine tasting, cooking classes, spa treatments, yoga, meditation, cycling tours, etc., all of which can be arranged as private experiences.
